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CoeLux increase the value of retail spaces and products: Uterqüe Case History

CoeLux increase the value of retail spaces and products: Uterqüe Case History

The CoeLux technology is able to light up an environment with effects similar to those reproduced by natural light through an appropriate distribution of contrasts and colors. Daylight cannot be recreated without the combined reproduction of sunlight and the skylight.

  • The highly collimated, low CCT (yellow-orange) direct light component simulates sunlight, creating a defined, uniform beam of light, projecting parallel, sharp shadows of the lit objects.
  • The high CCT (blue) diffused light component mimics the soft lighting effect of the sky inside the room with a blue light. The shapes and volumes of the objects, enhanced by a clear shadows cast by the sun, are thus tinged with azure blue.

These features make CoeLux systems particularly efficient in the retail sector

The colors of the shadows, the accentuated contrast and the depth of vision generated by CoeLux® are unique and amazing. They allow to present the best sellers or latest products at their best your products and create exclusive and scenographic sets and lighting paths to guide customers to specific areas.

 

Case History Uterqüe

Uterqüe is a brand of the Inditex group, founded in 2008 with more than 100 stores and 41 markets.

Uterqüe specialises in high-quality accessories, leatherwear and clothing. “Our shops have a unique and special atmosphere, thanks to furniture in warm colours, contrasting with lighting that magnifies the product. Customer service is another of our strong points. Our customers receive up-close and totally personalised service and advice. The shopping experience is more than just a process; it is an enjoyable time in a welcoming and personable setting.”

Since 1963, Inditex is one of the world’s largest fashion retailers, with eight brands (Zara, Pull&Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Uterqüe) and 7,504 stores in 94 markets around the world.

 

The project

In the first phase of the project the brand decided to try the product at Madrid Uterqüe Headquarters. Following successful product trial at its Madrid Headquarters, Uterqüe has ordered 20 CoeLux® 60 HC systems for its flagship stores worldwide. The adoption of CoeLux® by Uterqüe is a clear indication of the potential for CoeLux to play an important role in creating the quality of in-store experience that is vital to the success of high end retailers across all sectors.

Installation list

  • Spain, showroom uterque madrid   -  system installed: CoeLux® 45 HC
  • Ukraine, showroom uterque kiev   -  system installed: CoeLux® 60 HC
  • Saudi Arabia, showroom uterque jeddah   -  system installed: CoeLux® 60 HC
  • Portugal, showroom uterque braga   -  system installed: CoeLux® 60 HC
  • Spain, showroom uterque granada   -  system installed: CoeLux® 45 HC
  • Portugal, showroom uterque lisboa cc colombo   -  system installed: CoeLux® 45HC
  • Portugal, showroom uterque lisboa rua garret   -  system installed: CoeLux® 45 HC
  • Mexico, showroom uterque monterrey   -  system installed: CoeLux® 45 HC
  • Spain, uterque project retail bilbao   -  system installed: CoeLux® 45 LC
  • Romania, uterque shop bucarest   -  system installed: CoeLux® 60 HC

 

CoeLux  increase the comfort and personal well-being

Attract clients into shops

High-end retail invests in entertainment as key factor to attract clients to shops, clients being more interested in new experiences than in traditional purchasing of some goods.

Increase the time spent in the store

Thanks to CoeLux®, clients are akin to spend more time inside shops, which ultimately increases sales.

Increase comfort

CoeLux® contributes to improving people’s feeling of wellbeing, generating comfort and increasing the pleasure of spending time in space.

Increase the well-being of employees

CoeLux® contributes to improving people’s feeling of wellbeing, generating comfort and increasing the pleasure of spending time in space.

 

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